One great advantage I see to blogs is that you can create a professional network. I am a Library Media Specialist (LMS, f.k.a. Librarian) and this could be a lonely job if I didn't search out other professionals in my field. Many schools only have one LMS. I meet once/month with other District LMSs and I'm on a ListServ for New Hampshire LMSs, but sometimes I want to read more about Library Media.
I can find a particularly knowledgeable and experienced LMS blogger and learn all sorts of new information by adding their blog to my RSS and reading updates as they appear.
A few interesting blogs I've found today are:
School Library Media Activities Monthly


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